How did Upkeep gain autonomy over their site, unlock momentum, and visibility?
Built a Webflow system and automated workflows to support growth, autonomy, and visibility, helping the team raise $2M and gain major press coverage.
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the challenge
Upkeep needed a premium Webflow website that could grow with their team and match the quality of their brand.
Beyond speed and structure, they needed a system that integrated flawlessly with their stack: HubSpot, Zapier, Google Docs, and analytics tools; to automate marketing workflows, support content efforts, and create space to focus on growth and visibility.
Beyond speed and structure, they needed a system that integrated flawlessly with their stack: HubSpot, Zapier, Google Docs, and analytics tools; to automate marketing workflows, support content efforts, and create space to focus on growth and visibility.
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the solution
We built a growth-ready Webflow system, prioritizing performance, clean structure, and seamless integration with their tools. Custom automations, analytics tracking, and third-party integrations supported lead capture, content publishing, and internal workflows.
The development was handled with a design-first mindset: subtle animations, scalable structure, and premium polish to match Upkeep’s positioning.
Over the years, we’ve continued to support their team with fast-turnaround updates and ongoing improvements, keeping momentum high through key phases of their growth.
The development was handled with a design-first mindset: subtle animations, scalable structure, and premium polish to match Upkeep’s positioning.
Over the years, we’ve continued to support their team with fast-turnaround updates and ongoing improvements, keeping momentum high through key phases of their growth.
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the result
Upkeep’s marketing team now manages the website confidently, with full control over updates and connected workflows.
The reliable backend system supports their campaigns, content strategy, and press efforts, resulting in:
-$2M+ raised in funding, featured in Glossy
- Press coverage in The Economist, Wall Street Journal, and Women’s Wear Daily
- A scalable marketing system that helps them move fast, without compromising on quality
The reliable backend system supports their campaigns, content strategy, and press efforts, resulting in:
-$2M+ raised in funding, featured in Glossy
- Press coverage in The Economist, Wall Street Journal, and Women’s Wear Daily
- A scalable marketing system that helps them move fast, without compromising on quality
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What clients are saying
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“
I've worked with Bjorn on several projects over the years, and it's always been a positive experience. Building a website can get complicated, especially with multiple stakeholders involved, but Bjorn brings a steady, can-do approach that really helps keep things moving. He listens closely to what clients want and offers thoughtful, practical solutions—especially when the challenges aren’t straightforward. If you need a Webflow developer, I’d definitely recommend Bjorn—I already have, more than once.”
Anni Haugan
Product Designer - Appetite
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