Supporting Upkeep through growth and visibility
$2M+
raised after launch, with coverage in Glossy, The Economist, and WWD
A long-term Webflow partnership focused on creating a scalable, premium digital platform that supported Upkeep’s growth, internal workflows, and increasing visibility.
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the challenge
Upkeep needed a premium digital experience that could evolve alongside the brand while supporting a fast-moving internal team.
Beyond performance and flexibility, the platform needed to integrate seamlessly with their wider marketing and operational ecosystem to streamline workflows, support content efforts, and maintain momentum during key stages of growth.
Beyond performance and flexibility, the platform needed to integrate seamlessly with their wider marketing and operational ecosystem to streamline workflows, support content efforts, and maintain momentum during key stages of growth.
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the solution
A scalable Webflow system was developed with a strong focus on performance, structure, and long-term flexibility.
Integrations and custom automations connected the platform with tools such as HubSpot, Zapier, analytics systems, and internal workflows, helping streamline marketing and content operations.
The experience was developed with a design-first approach, balancing refined motion, premium presentation, and scalable infrastructure that could continue evolving with the brand over time.
Integrations and custom automations connected the platform with tools such as HubSpot, Zapier, analytics systems, and internal workflows, helping streamline marketing and content operations.
The experience was developed with a design-first approach, balancing refined motion, premium presentation, and scalable infrastructure that could continue evolving with the brand over time.
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the result
The platform gave Upkeep greater autonomy over content, campaigns, and ongoing updates while supporting continued growth and visibility across the brand.
Over the course of the partnership, the system helped support fundraising efforts, media exposure, and faster internal workflows without compromising on quality or brand consistency.
-$2M+ raised in funding
- Featured in Glossy, The Economist, Wall Street Journal, and Women’s Wear Daily
- A scalable digital platform supporting long-term marketing and content operations
Over the course of the partnership, the system helped support fundraising efforts, media exposure, and faster internal workflows without compromising on quality or brand consistency.
-$2M+ raised in funding
- Featured in Glossy, The Economist, Wall Street Journal, and Women’s Wear Daily
- A scalable digital platform supporting long-term marketing and content operations
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What clients are saying
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“
I've worked with Bjorn on several projects over the years, and it's always been a positive experience. Building a website can get complicated, especially with multiple stakeholders involved, but Bjorn brings a steady, can-do approach that really helps keep things moving. He listens closely to what clients want and offers thoughtful, practical solutions—especially when the challenges aren’t straightforward. If you need a Webflow developer, I’d definitely recommend Bjorn—I already have, more than once.”
Anni Haugan
Product Designer - Appetite
