Translating Appetite’s playful identity into a scalable Webflow platform
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Lighthouse performance score
Partnered with Appetite to create a faster, more scalable digital experience that balanced performance, flexibility, and expressive brand storytelling through Webflow.
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the challenge
Appetite had outgrown their Wix setup and needed a more flexible platform that could better support their evolving brand and marketing efforts.
The new experience needed to feel fast, expressive, and easy to manage internally while improving performance, SEO, and long-term scalability.
The new experience needed to feel fast, expressive, and easy to manage internally while improving performance, SEO, and long-term scalability.
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the solution
The website was rebuilt in Webflow using a modular CMS structure tailored to Appetite’s content and campaign needs.
Performance, accessibility, and SEO were considered throughout the build, while thoughtful interactions and motion helped reflect the brand’s energetic and playful identity without compromising usability or speed.
Following launch, ongoing support and refinements helped the team continue evolving the platform confidently.
Performance, accessibility, and SEO were considered throughout the build, while thoughtful interactions and motion helped reflect the brand’s energetic and playful identity without compromising usability or speed.
Following launch, ongoing support and refinements helped the team continue evolving the platform confidently.
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the result
Following launch, Appetite saw increased traffic and stronger conversion performance while gaining greater autonomy over content and future updates.
The new platform gave the team a more scalable foundation that balanced technical performance with a digital experience that felt aligned with the brand’s personality and energy.
The new platform gave the team a more scalable foundation that balanced technical performance with a digital experience that felt aligned with the brand’s personality and energy.
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What clients are saying
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I've worked with Bjorn on several projects over the years, and it's always been a positive experience. Building a website can get complicated, especially with multiple stakeholders involved, but Bjorn brings a steady, can-do approach that really helps keep things moving. He listens closely to what clients want and offers thoughtful, practical solutions—especially when the challenges aren’t straightforward. If you need a Webflow developer, I’d definitely recommend Bjorn—I already have, more than once.”
Anni Haugan
Product Designer - Appetite
